The document above shows my initial idea for our ident. I experimented with different effects on Final Cut such as blurs and fading. In the end I did not think it was effective enough nor conventional for an ident, therefore I searched the internet for animations that I could use instead.
The screenshot above shows my final ident. I found an animation of moving clouds on the website Motion Elements. I then used an effect on Final Cut which made the clouds look more like fire. This connotes danger which relates to the horror genre. I decided to use Sans Serif font as this is conventionally used in idents. Moreover, I used orange coloured font to emphasise the fire effect.
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