Idents for our Horror Film

The document above shows my initial idea for our ident. I experimented with different effects on Final Cut such as blurs and fading. In the end I did not think it was effective enough nor conventional for an ident, therefore I searched the internet for animations that I could use instead.

The screenshot above shows my final ident. I found an animation of moving clouds on the website Motion Elements. I then used an effect on Final Cut which made the clouds look more like fire. This connotes danger which relates to the horror genre. I decided to use Sans Serif font as this is conventionally used in idents. Moreover, I used orange coloured font to emphasise the fire effect.

Idents

The dictionary definition of an ident (from dictionary.com):-

In film, idents are usually used to identify to the company that produced the film. For larger production companies, their idents are extremely distinctive. For example, the classic Disney Castle ident:

source: tumblr

This denotes a blue background, with a silhouette of the Disney castle. The words 'Walt Disney pictures' are revealed, and a streak of light appears around the castle. Although this ident is very simple, it very iconic. This ident was used on most Disney films from 1985-2006 [Source: Wikia]. The intention of this ident connotes magic which will appeal to the target audience of children. Also, the castle signifies the castle that's in the Disney amusement parks, such as Disneyland.

source: tumblr

Disney have changed their ident over years, modifying it give a more modern touch. Sometimes Disney have changed their ident to relate to the theme of a certain film. For example the ident for Lilo & Stitch. This ident denotes the classic Disney castle against an alternative black background. A green laser appears around the castle. A beam of green light then appears over the logo, and it rises up. This is meant to connote UFOs and alien life, which relates to the storyline of the film since the lead character, Stitch, is an alien

source: DailyMotion

Lionsgate are the producers of many well known films such as 'The Hunger Games', 'Precious' and 'Now You See Me' [Source: Lionsgate]. The ident is 22 seconds long and begins with cogs turning. The audience are then directed through a keyhole which opens up to denote a bright light. A cloudy sky with the title 'Lionsgate' then appears. Together with the sound of fanfare, this connotes heavenly hope, and suggests that Lionsgate are powerful and almighty.

 


However, Lionsgate use a different ident for their horror movies. This is more relevent to my own work since the genre of my opening sequence is also horror. The design of this ident begins in a similar way to the regular ident, as it denotes turning cogs, however these are darker, and rusted. This connotes abandonement and creates a haunting mood. The doors (also rusted) open up to reveal dark red smoke/clouds. This completely contrasts the regular ident as it signifies hell. The intention of this is to create a scary atmosphere for the audience before the film has even started.


What I've learnt from this activity is that idents do not need to be overly complex, however it is useful to have an ident that will create a certain mood for the film. In my own work I will create an ident that is slightly scary and dark, as it will relate to the horror genre.

Draft Film Pitch

My partner and I created a draft treatment of our initial ideas for our horror film.


Below shows responses from our target audience on the website Padlet. This was so we'd know if they liked our ideas and if there were any changes that needed to be made.

Created with Padlet

Some of the responses said that it may be difficult to realistically portray the 1970s. We will therefore change this so that it is only set in the present day. In addition, the background story may be a bit too confusing, therefore we will create a different storyline which makes more sense.
We will try our best to make the vampires look realistic. To achieve this we will use fake blood and fangs. For our final treatment, we will decide how many characters we're using.

Shot List - Texas Chainsaw

For this activity, I watched the first two minutes of 'Texas Chainsaw 3D' (2013) and analysed what was happening in each shot.

I chose this opening because I liked the way it had quite a lot of action right at the beginning of the movie. Since we're only making two minutes of our horror film, I want to include action to set the mood for the horror genre. I also liked the use of vignette as this made the film look unique and added a sense of mystery. We could try to encorporate vignette when editing our film. The shots in this film change extremely quickly; some lasting less then a second. This builds up tension for the audience. This is useful to know because when creating our storyboard we will need to think of many different shots. Moreover, from doing our questionnaire, the audience said that they liked quick changing shots.